Maybe Sony read our blog and saw our complaining. SCEA is working on a brand new marketing campaign to promote the $299 price of the redesigned slim PS3. Unlike previous ads from Sony, some which involved
creepy robot babies crying, this campaign is meant to be humorous and less abstract.
The figurehead for the new ads will be Kevin Butler, Director of Rumor Confirmation. Most likely, Sony will play on its apparent inability to keep the PS3 Slim (and simultaneous price drop) a secret. Don't expect Sony to eat too much humble pie, though. The
previously uncovered "It Only Does Everything" slogan will be the official tag line for the campaign.
For more pictures of the upcoming ad, visit
IndustryGamers.
SCEA deploys 'Director of Rumor Confirmation' in new marketing campaign originally appeared on Joystiq Playstation on Wed, 26 Aug 2009 17:30:00 EST. Please see our terms for use of feeds.
