EA Hasbro games sold eight million units at retail in 2009

Not since The Bushwhackers have we seen such an excellent pairing of two entities. EA and Hasbro's partnership has paid off in dividends, as a recent press release boasts that eight million copies of Hasbro titles have been sold in the US alone at retail last year. The eight million figure applies only to retail releases, not digitally distributed titles across consoles and mobile -- which admittedly have also been successful.

The release has some other interesting tidbits, like how the combined efforts of the two have seen 20 different Hasbro brands released on 18 major digital platforms. EA attributes the success of these games to three things: the rise in popularity of family-friendly video games; a demand for games targeting girls; and the popularity of Hasbro's well-known toys and games.

Any way you slice it, we're glad it's been such a fruitful venture for both companies, because we'll soon get to play Risk on our Xbox 360. It's only about a billion years too late, but hey, we'll take it! And we'll also take Asia - you'll never stop us now!

EA Hasbro games sold eight million units at retail in 2009 originally appeared on Joystiq on Fri, 12 Feb 2010 03:30:00 EST. Please see our terms for use of feeds.