Butterflies lift away new Korean PSPs

Filed under: Imports

We're somewhat enamored by the Korean advertising campaign for the New PSP (aka PSP-2005). This ad shows a butterfly lifting the new lighter system, emphasizing that it weighs only 189 grams. This is a far more effective ad than Japan's.

Also, it appears that the Korean PSP isn't just losing weight, it's becoming cheaper. Korean gamers can now pick it up for only 178,000 won (appx. $190).

[Via PSP-Vault]