Sega cross-promotes Yakuza 3 with ... a tanning salon chain

Filed under: News, Imports

Sega is promoting the upcoming Yakuza 3 (Ryu ga Gotoku 3 in Japan) with tie-ins to various businesses, in which real-life businesses offer Yakuza-themed goods, and digital versions of those same operations appear in the game. The latest company to promote the RPG/brawler is Tanning Studio Sole, a chain of tanning salons.

From February 13 to March 15, Sole stores will offer Yakuza 3-themed prepaid cards, and will display Yakuza 3 posters in-store. In turn, Sole billboards will add authenticity to the game's environment (while providing money to Sega).

We're guessing that this promotion came about when producer Toshihiro Nagoshi discovered that he had pumped so much money into Sole that he now owns it. Okay, we know the Nagoshi tan joke is obvious, but seriously, the man is flame-broiled. You can't ignore a "coincidence" like that.

[Via IGN; screen via Inside-Games]

Sega cross-promotes Yakuza 3 with ... a tanning salon chain originally appeared on Joystiq Playstation on Fri, 06 Feb 2009 13:40:00 EST. Please see our terms for use of feeds.