"Whenever I discuss this with Sony reps I always ask them: 'Please cut the price'," Tecmo's Kenji Matsubara told CVG. "Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."
That's certainly a change of tone from a different third-party publisher, Activision. That company most recently made waves when it half-heartedly "threatened" to remove support for PlayStation products. In spite of the difference in approaches, it's clear that the PS3's price needs to be lowered. Not only does the customer want it, but publishers are demanding it as well.
