Filed under: News
PSP has resonated very well with the adult male crowd. PSP's multi-functional capabilities and impressive graphical capabilities make it the handheld system of choice for many hardcore players. However, Sony is finally trying to expand to more casual markets, in an attempt to start catching up with Nintendo's ever-popular DS system. Last year, new marketing campaigns were targeted at teens. This year, women and children are going to be Sony's focus."Our audience continues to get younger and younger," said PSP main-man John Koller. "Our research shows that young mothers now have the highest propensity to purchase a PSP over the next year for their children."
How exactly Sony plans on capturing the attention of women and children is unclear. The next ad campaign Sony is working on is for the God of War Entertainment Pack. While an excellent game, we're doubtful that this M-rated PSP exclusive is what these two new demographics are looking for.
